Our Mission and Vision

Our Mission 

Our mission is to make healthy choices possible for all Minnesotans. We tackle the leading causes of preventable disease—tobacco use, physical inactivity and unhealthy eating—to increase health equity, transform communities, and create a healthier state. 

Our Vision 

We envision Minnesota as a place where:
  • People live long and healthy lives
  • Engaged residents create vibrant, active communities 
  • Diseases are prevented before they occur

When healthy choices are possible for all Minnesotans, our residents and our state are more likely to achieve their full potential and serve as a model for others across the nation and world. 

  • Making Healthy Choices Possible for All Minnesotans

    The Center for Prevention at Blue Cross and Blue Shield of Minnesota tackles the leading causes of preventable disease -- tobacco use, physical inactivity and unhealthy eating -- to increase health equity, transform communities and create a healthier state.