The State We're In

The State We're In

The State We’re In is a podcast that explores themes related to health, health equity and community. In these episodes we’ll examine what it means to have fair and just opportunities to be healthy in our communities and share peoples’ stories related to root causes of preventable death and disease: tobacco use, lack of physical activity and unhealthy eating.

EPISODE 1: Trends and Traditions


In this episode we’ll focus on trends and traditions in health, and how they shift across generations. And we’d like to hear from you.

Please call us at 1-877-972-7563 and share your thoughts in 30 - 60 seconds on when and how you learned about being healthy.

Don’t forget to give us your full name and phone number so we can contact you to follow up on your story.

We look forward to hearing your stories.


When asked about health, Minnesotans vary greatly in their responses, in large part due to whether they are categorized as a Baby Boomer or member of Generation X, Y or Z. This is according to a recent poll conducted by the Center for Prevention at Blue Cross and Blue Shield of Minnesota.

One of the clearest points of difference was how respondents think their generation values health. Overall, just over half of all Minnesotans (51 percent) think they care more about their health than their parents or grandparents. However, Baby Boomers express this sentiment most strongly (66 percent), while it decreases with Gen X (60 percent), Gen Y (46 percent) and Gen Z (28 percent).

“Younger generations learning about health and wellness at an earlier age could be narrowing the health gap between generations,” said Janelle Waldock, vice president of community health and health equity at Blue Cross. “At the other end of the spectrum, older generations that are placing more value on longevity and vitality could be having an impact on cultural norms for certain issues, such as smoking.” READ MORE HERE

BCBS Generations Poll Infographic


More About the State We're In

This podcast is produced by the Center for Prevention at Blue Cross and Blue Shield of Minnesota, a nonprofit independent licensee of the Blue Cross and Blue Shield Association. This inaugural season we hope to produce episodes around the following themes:

  • Trends and Traditions
  • Trauma and Repair
  • Surviving and Thriving
  • Belonging and Othering
  • Interdependence and Independence
  • Wellness and Disease


  • Making Healthy Choices Possible for All Minnesotans

    The Center for Prevention at Blue Cross and Blue Shield of Minnesota tackles the leading causes of preventable disease -- tobacco use, physical inactivity and unhealthy eating -- to increase health equity, transform communities and create a healthier state.